20 Examples of Progressive Web Apps

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Progressive web apps (PWAs) have gained popularity in recent years due to the increasing dominance of mobile web traffic. With mobile accounting for around 50 percent of all web traffic since 2017, it is crucial for websites to offer a seamless user experience on mobile devices. Traditional web applications have often been sluggish and lacked the features and adoption rates of native apps.

What is a Progressive Web App (PWA)?

A progressive web app is a hybrid between a native mobile app and a web application. PWAs possess the following key features:

  • Progressive: They work on any browser and employ progressive enhancement design techniques that prioritize making content accessible to all browsers and provide improved layout and behavior through CSS and JavaScript. PWAs also respect end-user browser preferences.
  • Native-like: They look and behave like native mobile apps but do not require users to visit an app store and install anything.
  • Offline support: They can run in the background and offer offline capabilities and push notifications.
  • Add to home screen: Users can add PWAs to their mobile device’s home screen via a button.
  • Instant loading: PWAs are instantly reliable and accessible when cached offline.
  • Device integration: They can access the sensors of mobile devices.

A well-known example of a progressive web app is Twitter’s mobile website. It offers many of the same features as the native app and can be accessed through the URL

PWAs address several customer concerns, leading to increased engagement and conversions:

  • Slow-loading websites cause frustration and stress for mobile users. Research by Ericsson found that a website loading delay results in a 38% increase in heart rate, equivalent to the level of stress experienced while watching a horror movie.
  • Many smartphone users prefer using a mobile website rather than downloading an app.
  • Limited storage space is a common reason for uninstalling apps. PWAs occupy less space.
  • Mobile users are more likely to purchase from mobile sites that provide recommendations.

Progressive Web Apps Examples

Here are 20 successful examples of PWAs:

  1. Twitter: Twitter implemented a progressive web app to increase engagement and reduce data consumption. The company achieved a 20% lower bounce rate, a 65% increase in pages per session, and a 75% increase in the number of tweets sent.
  2. Thomas Kent: This UK-based wall art and clock supplier implemented a PWA to improve load times, reduce bounce rate, increase traffic, and provide better native-like experiences. The company achieved a 57% reduction in bounce rate and a 79% increase in organic traffic revenue.
  3. Forbes: Forbes, a global business magazine, implemented a PWA to enhance website speed. After implementation, scroll depth tripled, sessions per user grew by 43%, and there was a 20% increase in ad views.
  4. Butcher of Blue: This sustainable fashion brand improved gesture navigation and mobile traffic by implementing a PWA. As a result, monthly active users grew by 154%, and pages loaded 85% faster.
  5. The Washington Post: To improve page loading speed and offline accessibility, this popular daily newspaper launched a PWA in 2016. They experienced an 88% decrease in page-load times and a 23% increase in mobile search.
  6. Kubota: In a competitive market dominated by big brands, the Polish shoe brand Kubota needed a PWA e-commerce platform with fast loading times and offline functionality. After implementing a PWA, page loading times improved by 30%, daily visitors grew by 192%, and they achieved higher search engine rankings.
  7. Trivago: Trivago, a travel website, required a solution faster than their native app with offline and push notification capabilities. Implementing a PWA led to a 97% increase in customer clicks on hotel offers.
  8. Rooted Objects: This curated online fashion brand realized that poor mobile experience led to abandoned shopping carts. To address this issue, they implemented a PWA, resulting in a 162% increase in conversions and a 25% decrease in page load times.
  9. LancĂ´me: The luxury cosmetics brand sought a fast solution with native-like features to drive traffic and sales. A PWA helped increase conversion rates from 15% to 17% and saw a more than 50% growth in mobile sessions.
  10. Tajawal and Almosafer: These online travel agencies based in Dubai aimed to improve user experience, including enabling users to book a flight in under a minute. Their PWA implementation led to a three-fold increase in conversion rates and a significant reduction in page load time.
  11. Jumia: Being the leading e-commerce site in Africa, Jumia found that most of their customers accessed their website through 2G networks. By creating a PWA, they reduced bounce rate by 50% and increased conversion rates by 33%, reaching twelve times more users.
  12. Debenhams: Debenhams, an international multi-channel brand, focused on improving the mobile customer experience and accelerating the path to purchase. With their PWA, they achieved a 20% increase in conversions and a 40% growth in revenue.
  13. Flipkart: This Indian e-commerce website discovered that most of their users had weak internet connections. To address this, they created a PWA that allowed users to spend more time on their website and achieved a 40% higher re-engagement rate.
  14. Commonfloor: Commonfloor is a comprehensive online real estate ecosystem. They had a poorly developed mobile app, so they decided to create a PWA instead. The result was a 10% increase in traffic and a doubling of daily active users.
  15. ZEE5: This over-the-top and video streaming platform aimed to increase its reach and improve the mobile user experience. After implementing a PWA, they experienced a five-fold increase in reach, a tripling of page loading times, and a 50% reduction in buffering time.
  16. Starbucks: Starbucks wanted to increase their daily active users, and a PWA was instrumental in achieving that goal. They doubled their daily active users and saw almost the same order rate on mobile devices as desktops.
  17. George: As part of ASDA Walmart, George is the leading clothing brand in the UK. Implementing a PWA led to a four-fold increase in page loading time, a 28% longer average time on site, a 31% increase in conversions, lower bounce rates, and more page views per visit.
  18. Treebo: The Indian budget hotel chain realized their page loading time was too slow for their competitive industry. By creating a PWA, they significantly improved page loading speed and achieved a four-fold increase in conversion rates.
  19. Pinterest: After identifying a slow mobile user experience, Pinterest implemented a PWA. This resulted in a 60% increase in engagement rate, a 44% increase in revenue, and a 40% increase in time spent on the website per user.
  20. Opensooq: This leading online classified advertisement site in the Middle East and North Africa region noticed most conversions were coming from their native app, with high bounce rates on their mobile website. Implementing a PWA increased average time on page by 25% and led to a 260% increase in leads.
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The examples above showcase the success of PWAs in various industries.

How to Get Started

If you are interested in implementing a progressive web app for your business or organization, consider the following implementation roadmap:

  1. Build it manually: Most PWAs are built manually by developers using frameworks like AngularJS, Vue, or React. Developers often prefer AngularJS due to its integration with Ionic, a powerful framework for mobile app development. React is also popular for its ease of use.
  2. Use a plugin: If you use a content management platform, there may be plugins available to expedite the PWA implementation process. For example, WordPress offers several plugins that help users quickly create beautiful and functional web apps.
  3. Adhere to Google’s PWA Standards: Whichever approach you choose, it is important to adhere to Google’s standards for PWA development.

While PWAs offer native app-like features without the need for installation, they may not be the optimal choice for businesses requiring full native app functionality.

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