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Coronavirus Redefines Work Culture and Practices

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The Everlasting Impact of Coronavirus on Business Landscape

The Coronavirus outbreak and the resulting COVID-19 pandemic have caused far-reaching and profound effects on the global economy. Each day, as we wake up to the news, infection and death tolls continue to rise, stock markets plummet, and the overall uncertainty of the situation significantly raises our stress levels. Companies, governments, and communities are forced to shift their focus from long-term strategies to crisis management, employee welfare, and mitigating operational disruptions that are likely to persist in the coming months.

Crisis Management Coronavirus

Once businesses have established their contingency plans to address immediate concerns (if you’re currently in crisis planning mode, please bookmark this article and prioritize urgent matters), the time will come to redirect their attention towards the future. How long can companies continue to operate under contingency conditions before they need to make structural adjustments such as revising forecasts, budgets, and resources? When will operations return to normal? Or will they ever return to pre-Coronavirus ways? These are the questions that need to be pondered.

Embracing a New Work Culture

The Coronavirus crisis is more than just a temporary disruption. It is poised to become a defining moment in business history, compelling companies and communities to fundamentally rethink the way they approach work. Remote work, automation of service-related tasks (like customer support and retail sales), and other technological advancements have been available for some time. However, their full adoption has been hindered by customer preferences for in-person interactions. Similarly, companies have relied on physical co-located offices to foster productivity and camaraderie through face-to-face communication.

Reinventing Workplace Design and Practices

Coronavirus - milestone in business history

The current situation is forcing us to acknowledge that these in-person interactions can potentially put the health of employees and customers at risk. It is high time to reconsider our business models. This experience will leave an indelible mark on our memories and push companies and industries towards full embrace of the digital age.

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A Glimpse into the Future

Major disruptions, whether caused by natural disasters, diseases, political unrest, economic shifts, or significant technological advancements, rarely lead to a return to the status quo. Instead, they alter the course of history and create a new normal to which individuals, businesses, and communities must adapt. Beyond the immediate impact of the Coronavirus, we need to start contemplating and discussing how the world will be redefined going forward. Should employees be asked to work in office environments where the risk of disease and physical disasters is higher, or should companies adopt remote work as the primary business model? Consider these five reasons why companies should embrace a virtual workforce.

New Vision for Work Future

The Rise of Digital Collaboration

Over the past decade, many businesses have already adopted various digital collaboration technologies. Messaging apps like Microsoft Teams and Slack, as well as web-based video conferencing services such as Zoom, Webex, and GoToMeeting, have become the go-to tools for intra-company communication. With employees now required to work from home, these collaboration platforms are proving to be essential for seamless business operations. Once employees become accustomed to them, they often find that this mode of communication enhances efficiency and productivity. Real-time problem-solving and ad-hoc interactions replace traditional meetings, eliminating the need for booking conference rooms and waiting for attendees. This real-time problem-solving approach is instrumental in fostering business agility, and the skills employees are developing during this crisis will shape the future of business.

The Power of Digital-First Business Models

Contactless Home Delivery During Pandemic

Is it time to wholeheartedly embrace digital-first business models and prioritize digital interactions over in-person engagements with customers? The millennial generation has already shown a preference for digital interactions and technology-enabled services. Although previous generations were hesitant, the current circumstances are likely to push them in the same direction. Companies like Amazon, Walmart, and Target fulfill and deliver a wide range of products through logistics providers such as UPS, FedEx, DHL, and Onramp. These examples illustrate how modern, technology-driven business models are helping individuals mitigate the economic disruptions caused by the Coronavirus.

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Testing Business Agility

There has been much talk lately about business agility: the ability to create organizations, operations, and systems that not only meet current business needs but can also rapidly adapt to changes in the business environment. How agile is your business in reality? The Coronavirus crisis is putting business agility to the ultimate test. If you have made significant investments in digitizing your business processes in recent years, you should be reaping the benefits now. However, the situations companies face today genuinely challenge their agility. Those struggling to adapt will need to learn agile practices quickly or risk failure.

Work from Home is the New Normal

Digital transformation has created a new business landscape where connectivity through technology, rather than physical presence, defines the workplace. IT systems have enabled distributed teams to collaborate seamlessly within and across organizations. Now, these digitally transformed processes are empowering employees to work remotely and remain productive even when physical offices are inaccessible. If your company has not fully embraced this concept yet, the current situation presents the perfect justification for initiating the next round of digital transformation projects. You have already demonstrated how technology can support yesterday’s business needs; now it’s time to show how it can cater to the (new) business needs of tomorrow.


Coronavirus is molding a new work paradigm, demanding businesses to rethink their strategies for the post-pandemic era. This global crisis is reshaping our perception of work, forcing us to reimagine workplace design, and accelerating the adoption of digital technologies. By embracing the changes and leveraging technology effectively, businesses can emerge stronger and more resilient, well-equipped to navigate future uncertainties. For more information on types of remote work, best practices, and more, please visit

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