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SurveyGizmo: Empowering Companies with Data Governance and Actionable Insights

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Introduction: The Importance of Data Consolidation and Governance

In today’s world, obtaining survey software and conducting surveys has become incredibly easy for businesses. However, without proper IT governance, the data collected can pose potential liabilities for companies due to its sensitivity. To address this issue, SurveyGizmo aims to help enterprise users connect, consolidate, and govern their data. By consolidating and connecting feedback across the organization, businesses can gain higher quality and more actionable insights while maintaining compliance and managing security risks.

Connecting Data

Enhancing Customer Service with Actionable Insights

When customers effectively communicate their needs, companies are better equipped to serve them. While the Internet Promoter Score (NPS) is a valuable metric, it alone does not provide actionable insights. In recent years, the focus in the IT industry has shifted towards insights, visualization, and dashboards. Although aggregated metrics and dashboards reveal customer sentiment, they fail to explain why and how it impacts business operations. SurveyGizmo takes a different approach – its goal is to make feedback actionable and enable companies to drive increased business value. I had the opportunity to chat with David Roberts, the CEO of SurveyGizmo, to gain more insight into their approach.

David Roberts Interview

Integrating Survey Data with Business Intelligence

Many companies struggle with putting survey and market research data into the context of their business processes and operations. While survey data holds immense value, it becomes even more powerful when combined with Business Intelligence (BI) data from other sources. Traditional survey platforms typically pull operational data into the survey platform for analysis and visualization, considering the survey data as the central hub. However, SurveyGizmo takes the opposite approach. Instead of pulling data into their feedback system, they push data into a company’s enterprise BI systems.

Survey Data Integration

Taking Action with Actionable Insights

Enterprise-BI synergy has been a topic of conversation for several years, and it is finally coming into focus. When survey data is combined with enterprise data, it provides richness and context to transactional data. By merging NPS data with pipeline data, a company can directly attribute NPS feedback to decision-makers involved in active sales opportunities. Effective aggregation reveals hidden opportunities and risks that require immediate action.

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Actionable Insights

Compliance and the Value of Survey Data

I asked Mr. Roberts about the impact of government regulations and compliance on market research data management. He emphasized the importance of granting users control over their personal information. The ever-changing global regulations have technical implications, but SurveyGizmo remains committed to ensuring their platform complies with these changes. The industry is increasingly recognizing the need for governance in managing market research data. Many companies unknowingly capture highly sensitive information without fully understanding the privacy, security, and compliance concerns tied to it. While Fortune 500 companies are aware of this issue, others are now beginning to realize the importance of data governance.

Data Compliance

Finding the Right Balance: Governance and Flexibility

The uncontrolled acquisition of software presents a major challenge for many companies. While it is convenient for business users to purchase tools that rapidly solve their problems, CIOs are concerned about the correct and safe usage of these tools. Once data is returned to the enterprise, IT has tools to monitor compliance. Mr. Roberts explained that SurveyGizmo provides tools to scan data for compliance during operations, ensuring companies’ specific data compliance needs are met. By implementing GDPR and other standards across all their locations, SurveyGizmo ensures data compliance for their clients.

Steps Towards Data Governance

If you are uncertain about your company’s data governance or would like to ensure you are on the right track, consider the following steps:

  1. Seek assistance from vendors to expand your awareness of compliance issues.
  2. Review the tools that your company currently uses and evaluate what drives decision-making.
  3. Assess the compliance and business risks associated with different solutions.
  4. Limit users’ choices to a few approved options.
  5. Provide users with training and guidance on the secure usage of survey tools.
  6. Collaborate with your data analytics team to integrate research data with your enterprise data set.
  7. Focus on actionable insights derived from every piece of feedback received, going beyond mere informational aggregation metrics.

Striking the Balance: Governance and Flexibility

Numerous web-based survey tools are available on the market, offering businesses flexibility in their solutions. However, without proper governance, they can pose enterprise risks. One of the greatest advantages of survey solutions is their ability to help companies understand their true needs, rather than relying on assumptions. Yet, when users explore low-cost options, they often discover limitations in functionality or manageability. In response, CIOs and IT leaders impose policies that restrict end-users from freely selecting their tools. Achieving effective governance requires finding a compromise. According to Roberts, it involves “a bi-modal solution where feedback mechanisms remain flexible for different scenarios while supporting centralized IT data compliance.” Striking the right balance between agility and control is essential.

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Achieving Governance

About SurveyGizmo

SurveyGizmo offers an integrated feedback platform designed to help companies collect the finest feedback and integrate it into their existing systems for immediate action. They also assist companies in consolidating their feedback data, enabling them to effectively govern and manage it, just like any other business data. To learn more about SurveyGizmo’s services and products, visit their website here.

Conclusion: Analyzing Survey Data Effectively

To analyze survey data effectively, follow these steps:

  1. Seek assistance from vendors to expand your awareness of compliance issues.
  2. Review the tools that your company currently uses and evaluate what drives decision-making.
  3. Assess the compliance and business risks associated with different solutions.
  4. Limit users’ choices to a few approved options.
  5. Provide users with training and guidance on the secure usage of survey tools.
  6. Collaborate with your data analytics team to integrate research data with your enterprise data set.
  7. Focus on actionable insights derived from every piece of feedback received, going beyond mere informational aggregation metrics.

Remember, every bit of feedback provides an opportunity for growth and improvement. With SurveyGizmo’s approach, businesses can transform feedback into actionable events that drive better customer engagement. By consolidating data and leveraging BI, companies can unlock valuable insights that lead to increased business success. Embrace the need for data governance and drive your company towards a future of informed decision-making.

Analyzing Data

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